{"id":2022,"date":"2024-06-12T13:37:15","date_gmt":"2024-06-12T10:37:15","guid":{"rendered":"https:\/\/eurasialaw-journal.ru\/?p=2022"},"modified":"2024-06-12T13:37:15","modified_gmt":"2024-06-12T10:37:15","slug":"mandatory-legal-ways-of-disposing-of-the-exclusive-right-to-a-trademark","status":"publish","type":"post","link":"https:\/\/eurasialaw-journal.ru\/en\/mandatory-legal-ways-of-disposing-of-the-exclusive-right-to-a-trademark.html","title":{"rendered":"MANDATORY LEGAL WAYS OF DISPOSING OF THE EXCLUSIVE RIGHT TO A TRADEMARK"},"content":{"rendered":"

MANDATORY LEGAL WAYS OF DISPOSING OF THE EXCLUSIVE RIGHT TO A TRADEMARK<\/h1>\r\n
\r\n

\u2116 4 (191) 2024<\/strong><\/p>\r\n

DOI 10.46320\/2073-4506-2024-4-191-162-164<\/strong><\/p>\r\n

Pages 162-164 <\/strong><\/p>\r\n

ZUBKOVA Mariya Nikolaevna<\/strong>
\r\nPh.D. in Law, associate professor of Legal support of economic activities sub-faculty of the Law Institute of the Samara State University of Economics<\/p>\r\n

MANDATORY LEGAL WAYS OF DISPOSING OF THE EXCLUSIVE RIGHT TO A TRADEMARK<\/strong><\/p>\r\n

In recent decades, the role and importance of means of individualization in commercial turnover have increased significantly. In conditions of market competition, trademarks are designations that are designed to enable the consumer to distinguish the goods and services of a particular manufacturer from similar goods and services provided by other manufacturers. Well-established trademarks in the eyes of consumers are a kind of symbols of quality and trust in this manufacturer. That is why trademarks can be a very valuable intangible asset today. In this regard, contracts related to the disposal of the exclusive right to a trademark are becoming increasingly important in regulating market relations. It should be noted that the turnover of trademark rights is carried out through the commission of a number of civil law transactions, the scientific interest in which is precisely caused by the significance and material value that trademarks possess today.<\/p>\r\n

Keywords:<\/strong> trademark, exclusive rights, disposal of the right to a trademark, license agreement, alienation agreement.<\/p>\r\n

\r\n

\u2116 4 (191) 2024<\/strong><\/p>\r\n

\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u044b 162-164 <\/strong><\/p>\r\n

\u0417\u0423\u0411\u041a\u041e\u0412\u0410 \u041c\u0430\u0440\u0438\u044f \u041d\u0438\u043a\u043e\u043b\u0430\u0435\u0432\u043d\u0430<\/strong>
\r\n\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442 \u043a\u0430\u0444\u0435\u0434\u0440\u044b \u043f\u0440\u0430\u0432\u043e\u0432\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 \u043f\u0440\u0430\u0432\u0430 \u0421\u0430\u043c\u0430\u0440\u0441\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430<\/p>\r\n

\u041e\u0411\u042f\u0417\u0410\u0422\u0415\u041b\u042c\u0421\u0422\u0412\u0415\u041d\u041d\u041e-\u041f\u0420\u0410\u0412\u041e\u0412\u042b\u0415 \u0421\u041f\u041e\u0421\u041e\u0411\u042b \u0420\u0410\u0421\u041f\u041e\u0420\u042f\u0416\u0415\u041d\u0418\u042f \u0418\u0421\u041a\u041b\u042e\u0427\u0418\u0422\u0415\u041b\u042c\u041d\u042b\u041c \u041f\u0420\u0410\u0412\u041e\u041c \u041d\u0410 \u0422\u041e\u0412\u0410\u0420\u041d\u042b\u0419 \u0417\u041d\u0410\u041a<\/strong><\/p>\r\n

\u0412 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u044f \u0440\u043e\u043b\u044c \u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u043c \u043e\u0431\u043e\u0440\u043e\u0442\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438\u0441\u044c. \u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0437\u043d\u0430\u043a\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u044b \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c \u043c\u043e\u0433 \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u043e\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u0438\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c\u0438. \u0425\u043e\u0440\u043e\u0448\u043e \u0437\u0430\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u0432\u0448\u0438\u0435 \u0441\u0435\u0431\u044f \u0432 \u0433\u043b\u0430\u0437\u0430\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0437\u043d\u0430\u043a\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u043e\u0434\u0430 \u0441\u0438\u043c\u0432\u043e\u043b\u0430\u043c\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0438 \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043a \u0434\u0430\u043d\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044e. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0437\u043d\u0430\u043a\u0438 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u043e\u0431\u043e\u0439 \u0432\u0435\u0441\u044c\u043c\u0430 \u0446\u0435\u043d\u043d\u044b\u0439 \u043d\u0435\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0430\u043a\u0442\u0438\u0432. \u0412 \u0441\u0432\u044f\u0437\u0438 \u0441 \u044d\u0442\u0438\u043c \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u044e\u0442 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u044b, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0440\u0430\u0441\u043f\u043e\u0440\u044f\u0436\u0435\u043d\u0438\u0435\u043c \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u0430\u0432\u043e\u043c \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0437\u043d\u0430\u043a. \u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043e\u0431\u043e\u0440\u043e\u0442 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0437\u043d\u0430\u043a \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u0440\u044f\u0434\u0430 \u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0441\u043a\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u044b\u0445 \u0441\u0434\u0435\u043b\u043e\u043a, \u043d\u0430\u0443\u0447\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043a\u0430\u043a \u0440\u0430\u0437 \u0438 \u0432\u044b\u0437\u0432\u0430\u043d \u0442\u043e\u0439 \u0437\u043d\u0430\u0447\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0442 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0437\u043d\u0430\u043a\u0438 \u0441\u0435\u0433\u043e\u0434\u043d\u044f.<\/p>\r\n

\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0437\u043d\u0430\u043a, \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u0430, \u0440\u0430\u0441\u043f\u043e\u0440\u044f\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u0430\u0432\u043e\u043c \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0437\u043d\u0430\u043a, \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u043e\u043d\u043d\u044b\u0439 \u0434\u043e\u0433\u043e\u0432\u043e\u0440, \u0434\u043e\u0433\u043e\u0432\u043e\u0440 \u043e\u0431 \u043e\u0442\u0447\u0443\u0436\u0434\u0435\u043d\u0438\u0438.<\/p>\r\n<\/div>

<\/div>

<\/g><\/svg><\/i>  651 \u0412\u0421\u0415\u0413\u041e,  2 \u0421\u0415\u0413\u041e\u0414\u041d\u042f<\/p>

<\/div>","protected":false},"excerpt":{"rendered":"MANDATORY LEGAL WAYS OF DISPOSING OF THE EXCLUSIVE RIGHT TO A TRADEMARK \u2116 4 (191) 2024 DOI 10.46320\/2073-4506-2024-4-191-162-164 Pages 162-164 ZUBKOVA Mariya Nikolaevna Ph.D. in Law, associate professor of Legal support of economic activities sub-faculty of the Law Institute of the Samara State University of Economics MANDATORY LEGAL WAYS OF DISPOSING OF THE EXCLUSIVE RIGHT … Read more<\/a>
<\/div>

<\/g><\/svg><\/i>  651 \u0412\u0421\u0415\u0413\u041e,  2 \u0421\u0415\u0413\u041e\u0414\u041d\u042f<\/p>

<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,20],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"en","enabled_languages":["ru","en"],"languages":{"ru":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/posts\/2022"}],"collection":[{"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/comments?post=2022"}],"version-history":[{"count":0,"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/posts\/2022\/revisions"}],"wp:attachment":[{"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/media?parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/categories?post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eurasialaw-journal.ru\/en\/wp-json\/wp\/v2\/tags?post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}