{"id":2432,"date":"2025-02-14T15:32:14","date_gmt":"2025-02-14T12:32:14","guid":{"rendered":"https:\/\/eurasialaw-journal.ru\/?p=2432"},"modified":"2025-02-14T15:32:34","modified_gmt":"2025-02-14T12:32:34","slug":"features-of-using-a-digital-approach","status":"publish","type":"post","link":"https:\/\/eurasialaw-journal.ru\/en\/features-of-using-a-digital-approach.html","title":{"rendered":"FEATURES OF USING A DIGITAL APPROACH IN BRAND PROMOTION"},"content":{"rendered":"

FEATURES OF USING A DIGITAL APPROACH IN BRAND PROMOTION<\/h1>\r\n
\r\n

\u2116 12 (199) 2024<\/strong><\/p>\r\n

DOI 10.46320\/2073-4506-2024-12-199-547-549<\/strong><\/p>\r\n

Pages 547-549<\/strong><\/p>\r\n

SULEYMANOVA Rimma Rifkhatovna<\/strong>
\r\nPh.D. in philosophical sciences, associate professor of Political science and public relations sub-faculty, Institute of Humanitarian and social sciences, Ufa University of Science and Technology<\/p>\r\n

FEATURES OF USING A DIGITAL APPROACH IN BRAND PROMOTION<\/strong>
\r\n
\r\nIn the modern world, which is rapidly developing in the context of globalization, characterized by a high degree of competition, the development of the digital environment and changes in consumer behavior, strong brands are an important supporting asset for any organization, and their effective promotion is becoming one of the key factors for the company’s success. Modern digital technologies help promote brands, increase their recognition and improve their reputation, which undoubtedly makes interaction with the target audience more effective.<\/p>\r\n

Keywords:<\/strong> digital marketing, consumer loyalty, digital channels, social networks, marketplaces, promotion tools, email marketing, SEO, SMM, RP-digital.<\/p>\r\n

\r\n

\u2116 12 (199) 2024<\/strong><\/p>\r\n

\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u044b 547-549<\/strong><\/p>\r\n

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\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f, email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, SEO, SMM, RP-digital.<\/p>\r\n<\/div>

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