{"id":2723,"date":"2025-10-02T14:53:14","date_gmt":"2025-10-02T11:53:14","guid":{"rendered":"https:\/\/eurasialaw-journal.ru\/?p=2723"},"modified":"2025-10-02T14:53:14","modified_gmt":"2025-10-02T11:53:14","slug":"east-and-west-self-assertion-in-the-cultures","status":"publish","type":"post","link":"https:\/\/eurasialaw-journal.ru\/en\/east-and-west-self-assertion-in-the-cultures.html","title":{"rendered":"EAST AND WEST: SELF-ASSERTION IN THE CULTURES OF \u00abGAINING AND SAVING FACE\u00bb AND \u00abREGARDLESS OF FACE\u00bb"},"content":{"rendered":"<h1>EAST AND WEST: SELF-ASSERTION IN THE CULTURES OF \u00abGAINING AND SAVING FACE\u00bb AND \u00abREGARDLESS OF FACE\u00bb<\/h1>\r\n<div class=\"doi-text\">\r\n<p><strong>\u2116 2 (201) 2025<\/strong><\/p>\r\n<p><strong>DOI 10.46320\/2073-4506-2025-2-201-541-546<\/strong><\/p>\r\n<p><strong>Pages 541-546<\/strong><\/p>\r\n<p><strong>KUGAI Alexander Ivanovich<\/strong><br>\r\nPh.D. in philosophical sciences, professor of State and municipal management sub-faculty, Northwestern Institute of Management, Russian Presidential Academy of National Economy and Public Administration under the President of the Russian federation, St. Petersburg<\/p>\r\n<p><strong>EAST AND WEST: SELF-ASSERTION IN THE CULTURES OF \u00abGAINING AND SAVING FACE\u00bb AND \u00abREGARDLESS OF FACE\u00bb<\/strong><\/p>\r\n<p>Aim. To identify and substantiate the characteristics of the behavioral psychology of self-affirmation of the individual in the countries of East Asia.<br>\r\nTasks. To identify and explain behavioral patterns that have a decisive influence on the socialization and self-affirmation of East Asians in comparison with those living in Western European and American cultures.<br>\r\nMethods. Methods of cultural, systemic, structural-functional, comparative and typological analysis.<br>\r\nResults. 1. The differences between the East and the West are in the forms of ensuring dignity and self-affirmation of the individual. The inhabitants of the East Asian countries assert themselves in the culture of &#8220;Gaining and Saving Face&#8221; (GSF), the peoples of the countries of Western Europe and North America assert themselves in the culture of &#8220;Regardless of Face.&#8221; (&#8220;RF&#8221;). 2. Four key factors \u2013 modesty, privacy, focus on prevention and harmony \u2013 highlight the main determinants of self-determination and regulation of the individual in the culture of GSF. 3. The search for a reasonable balance between the socio-cultural and political-legal foundations of social existence is the main issue of modern political science and practice. Apparently, such a balance has been found in the countries of East and Southeast Asia. This is evidenced by the preservation of national identity, thanks to the self-affirmation of citizens in the culture of GSF, and, built on the culture of RF, the irreconcilable fight against corruption in the PRC, Japan, Singapore, Malaysia, Indonesia, Thailand.<br>\r\nConclusions. 1. Comparing the self-affirmation of the individual in the culture of GSF and RF. on the scales of &#8220;soft&#8221; power, the power that acts by default, greater viability and efficiency are demonstrated by countries whose population asserts itself in the culture of GSF, while relying on the culture of RF, the idea and principles of the rule of law and equality before the law formed by it. The synthetic power of the cultures of GSF and RF is currently expressed in the significant superiority of the states of East and Southeast Asia in the rates of economic development over the countries of the European Union and the USA. 2. Russia&#8217;s vitality lies in its Asian and European roots, combining the cultures of &#8220;Gaining and Saving Face&#8221; and &#8220;Regardless of Faces&#8221;. The integrated energy of self-affirmation of Russian citizens produced by the cultures of GSF and RF: a) ensures GDP growth in the context of unprecedented external restrictions, b) forms the foundation for the diversity and national unity of the peoples of Russia, c) indicates the strength of spirit and heroism of our soldiers during the SVO. The faces of Russia&#8217;s heroes become living role models. Heroes are not born &#8211; they are made.<\/p>\r\n<p><strong>Keywords:<\/strong> West, East, Russia, dignity, self-affirmation, culture of \u201cGaining and Saving Face\u201d, culture of \u201cRegardless of Faces\u201d, humility, privacy, prevention, harmony, rule of law, equality before the law.<\/p>\r\n<hr>\r\n<p><strong>\u2116 2 (201) 2025<\/strong><\/p>\r\n<p><strong>\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u044b 541-546<\/strong><\/p>\r\n<p><strong>\u041a\u0423\u0413\u0410\u0419 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0418\u0432\u0430\u043d\u043e\u0432\u0438\u0447<\/strong><br>\r\n\u0434\u043e\u043a\u0442\u043e\u0440 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0441\u043a\u0438\u0445 \u043d\u0430\u0443\u043a, \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u043a\u0430\u0444\u0435\u0434\u0440\u044b \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438 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\u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433<\/p>\r\n<p><strong>\u0412\u041e\u0421\u0422\u041e\u041a \u0418 \u0417\u0410\u041f\u0410\u0414: \u0421\u0410\u041c\u041e\u0423\u0422\u0412\u0415\u0420\u0416\u0414\u0415\u041d\u0418\u0415 \u041b\u0418\u0427\u041d\u041e\u0421\u0422\u0418 \u0412 \u041a\u0423\u041b\u042c\u0422\u0423\u0420\u0410\u0425 \u00ab\u041e\u0411\u0420\u0415\u0422\u0415\u041d\u0418\u042f \u0418 \u0421\u041e\u0425\u0420\u0410\u041d\u0415\u041d\u0418\u042f \u041b\u0418\u0426\u0410\u00bb \u0418 \u00ab\u041d\u0415\u0412\u0417\u0418\u0420\u0410\u042f \u041d\u0410 \u041b\u0418\u0426\u0410\u00bb<\/strong><\/p>\r\n<p>\u0426\u0435\u043b\u044c \u2013 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0438 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u044c \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0438 \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0432 \u0441\u0442\u0430\u043d\u0430\u0445 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0410\u0437\u0438\u0438. <br>\r\n\u0417\u0430\u0434\u0430\u0447\u0438. \u0412\u044b\u044f\u0432\u0438\u0442\u044c \u0438 \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438, \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0440\u0435\u0448\u0430\u044e\u0449\u0435\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435 \u0436\u0438\u0442\u0435\u043b\u0435\u0439 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0410\u0437\u0438\u0438 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0436\u0438\u0442\u0435\u043b\u044f\u043c\u0438, \u043f\u0440\u043e\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u043c\u0438 \u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430\u0445 \u0417\u0430\u043f\u0430\u0434\u043d\u043e\u0439 \u0415\u0432\u0440\u043e\u043f\u044b \u0438 \u0421\u0428\u0410. <br>\r\n\u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f. \u041c\u0435\u0442\u043e\u0434\u044b \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e, \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0433\u043e, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u043e-\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e, \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0438 \u0442\u0438\u043f\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430. <br>\r\n\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. 1. \u0420\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0412\u043e\u0441\u0442\u043e\u043a\u043e\u043c \u0438 \u0417\u0430\u043f\u0430\u0434\u043e\u043c \u2013 \u0432 \u0444\u043e\u0440\u043c\u0430\u0445 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u043e\u0438\u043d\u0441\u0442\u0432\u0430 \u0438 \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438. \u0416\u0438\u0442\u0435\u043b\u0438 \u0441\u0442\u0440\u0430\u043d \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0410\u0437\u0438\u0438 \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435 \u00ab\u041e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043b\u0438\u0446\u0430\u00bb (\u00ab\u041e\u0438\u0421\u041b\u00bb), \u043d\u0430\u0440\u043e\u0434\u044b \u0441\u0442\u0440\u0430\u043d \u0417\u0430\u043f\u0430\u0434\u043d\u043e\u0439 \u0415\u0432\u0440\u043e\u043f\u044b \u0438 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0438 \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435 \u00ab\u041d\u0435\u0432\u0437\u0438\u0440\u0430\u044f \u043d\u0430 \u043b\u0438\u0446\u0430\u00bb. (\u00ab\u041d\u043d\u0430\u041b\u00bb) 2. \u0427\u0435\u0442\u044b\u0440\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u0430 \u2013 \u0441\u043a\u0440\u043e\u043c\u043d\u043e\u0441\u0442\u044c, \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e\u0441\u0442\u044c, \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0435 \u0438 \u0433\u0430\u0440\u043c\u043e\u043d\u0438\u044f \u2013 \u0432\u044b\u0441\u0432\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0434\u0435\u0442\u0435\u0440\u043c\u0438\u043d\u0430\u043d\u0442\u044b \u0441\u0430\u043c\u043e\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0446\u0438\u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0430 \u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435 \u00ab\u041e\u0438\u0421\u041b\u00bb. 3. \u041f\u043e\u0438\u0441\u043a \u0440\u0430\u0437\u0443\u043c\u043d\u043e\u0433\u043e \u0431\u0430\u043b\u0430\u043d\u0441\u0430 \u043c\u0435\u0436\u0434\u0443 \u0441\u043e\u0446\u0438\u043e\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u043c\u0438 \u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e-\u043f\u0440\u0430\u0432\u043e\u0432\u044b\u043c\u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0431\u044b\u0442\u0438\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u043c \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043d\u0430\u0443\u043a\u0438 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438. \u0421\u0443\u0434\u044f \u043f\u043e \u0432\u0441\u0435\u043c\u0443, \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0438 \u042e\u0433\u043e-\u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0410\u0437\u0438\u0438 \u0442\u0430\u043a\u043e\u0439 \u0431\u0430\u043b\u0430\u043d\u0441 \u0431\u044b\u043b \u043d\u0430\u0439\u0434\u0435\u043d. \u041e \u0447\u0435\u043c \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044e \u0433\u0440\u0430\u0436\u0434\u0430\u043d \u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435 \u00ab\u041e\u0438\u0421\u041b\u00bb, \u0438, \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435 \u00ab\u041d\u043d\u0430\u041b\u00bb, \u043d\u0435\u043f\u0440\u0438\u043c\u0438\u0440\u0438\u043c\u0430\u044f \u0431\u043e\u0440\u044c\u0431\u0430 \u0441 \u043a\u043e\u0440\u0440\u0443\u043f\u0446\u0438\u0435\u0439 \u0432 \u041a\u041d\u0420, \u042f\u043f\u043e\u043d\u0438\u0438, \u0421\u0438\u043d\u0433\u0430\u043f\u0443\u0440\u0435, \u041c\u0430\u043b\u0430\u0439\u0437\u0438\u0438, \u0418\u043d\u0434\u043e\u043d\u0435\u0437\u0438\u0438, \u0422\u0430\u0438\u043b\u0430\u043d\u0434\u0435.<br>\r\n\u0412\u044b\u0432\u043e\u0434. 1. \u0421\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044f \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435 \u00ab\u041e\u0438\u0421\u041b\u00bb \u0438 \u00ab\u041d\u043d\u0430\u041b\u00bb. \u043d\u0430 \u0432\u0435\u0441\u0430\u0445 \u00ab\u043c\u044f\u0433\u043a\u043e\u0439\u00bb \u0441\u0438\u043b\u044b, \u0441\u0438\u043b\u044b \u2013 \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0439 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e, \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0436\u0438\u0437\u043d\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u044b, \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435 \u00ab\u041e\u0438\u0421\u041b\u00bb, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043e\u043f\u0438\u0440\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u043d\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u00ab\u041d\u043d\u0430\u041b\u00bb, \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0435\u044e \u0438\u0434\u0435\u044e \u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u0432\u0435\u0440\u0445\u043e\u0432\u0435\u043d\u0441\u0442\u0432\u0430 \u0437\u0430\u043a\u043e\u043d\u0430 \u0438 \u0440\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u0430 \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043a\u043e\u043d\u043e\u043c. \u0421\u0438\u043d\u0442\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0441\u0438\u043b\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440 \u00ab\u041e\u0438\u0421\u041b\u00bb \u0438 \u00ab\u041d\u043d\u0430\u041b\u00bb \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0432\u044b\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u0441\u0442\u0432\u0435 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432 \u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0438 \u042e\u0433\u043e-\u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0410\u0437\u0438\u0438 \u0432 \u0442\u0435\u043c\u043f\u0430\u0445 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043d\u0430\u0434 \u0441\u0442\u0440\u0430\u043d\u0430\u043c\u0438 \u0415\u0432\u0440\u043e\u0441\u043e\u044e\u0437\u0430 \u0438 \u0421\u0428\u0410. 2. \u0416\u0438\u0437\u043d\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0420\u043e\u0441\u0441\u0438\u0438 \u0432 \u0435\u0435 \u0430\u0437\u0438\u0430\u0442\u0441\u043a\u0438\u0445 \u0438 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0445 \u043a\u043e\u0440\u043d\u044f\u0445, \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0449\u0438\u0445 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u00ab\u041e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043b\u0438\u0446\u0430\u00bb \u0438 \u00ab\u041d\u0435\u0432\u0437\u0438\u0440\u0430\u044f \u043d\u0430 \u043b\u0438\u0446\u0430\u00bb. \u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430\u043c\u0438 \u00ab\u041e\u0438\u0421\u041b\u00bb \u0438 \u00ab\u041d\u043d\u0430\u041b\u00bb \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u044d\u043d\u0435\u0440\u0433\u0438\u044f \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445 \u0433\u0440\u0430\u0436\u0434\u0430\u043d: \u0430) \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0440\u043e\u0441\u0442 \u0412\u0412\u041f \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0431\u0435\u0441\u043f\u0440\u0435\u0446\u0435\u0434\u0435\u043d\u0442\u043d\u044b\u0445 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439, \u0431) \u043e\u0431\u0440\u0430\u0437\u0443\u0435\u0442 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442 \u043c\u043d\u043e\u0433\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u044f \u0438 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0430 \u043d\u0430\u0440\u043e\u0434\u043e\u0432 \u0420\u043e\u0441\u0441\u0438\u0438, \u0432) \u0438\u043d\u0434\u0443\u0446\u0438\u0440\u0443\u0435\u0442 \u0441\u0438\u043b\u0443 \u0434\u0443\u0445\u0430 \u0438 \u0433\u0435\u0440\u043e\u0438\u0437\u043c \u043d\u0430\u0448\u0438\u0445 \u0432\u043e\u0438\u043d\u043e\u0432 \u0432 \u0445\u043e\u0434\u0435 \u0421\u0412\u041e. \u041b\u0438\u0446\u0430 \u0433\u0435\u0440\u043e\u0435\u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0436\u0438\u0432\u044b\u043c\u0438 \u043e\u0431\u0440\u0430\u0437\u0446\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u0434\u0440\u0430\u0436\u0430\u043d\u0438\u044f. \u0413\u0435\u0440\u043e\u044f\u043c\u0438 \u043d\u0435 \u0440\u043e\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u2013 \u0433\u0435\u0440\u043e\u044f\u043c\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f.<\/p>\r\n<p><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0417\u0430\u043f\u0430\u0434, \u0412\u043e\u0441\u0442\u043e\u043a, \u0420\u043e\u0441\u0441\u0438\u044f, \u0434\u043e\u0441\u0442\u043e\u0438\u043d\u0441\u0442\u0432\u043e, \u0441\u0430\u043c\u043e\u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435, \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u00ab\u041e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043b\u0438\u0446\u0430\u00bb, \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u00ab\u041d\u0435\u0432\u0437\u0438\u0440\u0430\u044f \u043d\u0430 \u043b\u0438\u0446\u0430\u00bb, \u0441\u043c\u0438\u0440\u0435\u043d\u0438\u0435, \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e\u0441\u0442\u044c, \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0435, \u0433\u0430\u0440\u043c\u043e\u043d\u0438\u044f, \u0432\u0435\u0440\u0445\u043e\u0432\u0435\u043d\u0441\u0442\u0432\u043e \u0437\u0430\u043a\u043e\u043d\u0430, \u0440\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043a\u043e\u043d\u043e\u043c.<\/p>\r\n<\/div><div class=\"pvc_clear\"><\/div><p class=\"pvc_stats all \" data-element-id=\"2723\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> &nbsp;578&nbsp;\u0412\u0421\u0415\u0413\u041e, &nbsp;4&nbsp;\u0421\u0415\u0413\u041e\u0414\u041d\u042f<\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"EAST AND WEST: SELF-ASSERTION IN THE CULTURES OF \u00abGAINING AND SAVING FACE\u00bb AND \u00abREGARDLESS OF FACE\u00bb \u2116 2 (201) 2025 DOI 10.46320\/2073-4506-2025-2-201-541-546 Pages 541-546 KUGAI Alexander Ivanovich Ph.D. in philosophical sciences, professor of State and municipal management sub-faculty, Northwestern Institute of Management, Russian Presidential Academy of National Economy and Public Administration under the President of &#8230; <a title=\"EAST AND WEST: SELF-ASSERTION IN THE CULTURES OF \u00abGAINING AND SAVING FACE\u00bb AND \u00abREGARDLESS OF FACE\u00bb\" class=\"read-more\" href=\"https:\/\/eurasialaw-journal.ru\/en\/east-and-west-self-assertion-in-the-cultures.html\" aria-label=\"More on EAST AND WEST: SELF-ASSERTION IN THE CULTURES OF \u00abGAINING AND SAVING FACE\u00bb AND \u00abREGARDLESS OF FACE\u00bb\">Read more<\/a><div class=\"pvc_clear\"><\/div><p class=\"pvc_stats all \" data-element-id=\"2723\" style=\"\"><i class=\"pvc-stats-icon large\" 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