{"id":2737,"date":"2025-10-18T21:49:17","date_gmt":"2025-10-18T18:49:17","guid":{"rendered":"https:\/\/eurasialaw-journal.ru\/?p=2737"},"modified":"2025-10-18T22:08:53","modified_gmt":"2025-10-18T19:08:53","slug":"the-culture-of-the-bashkir-people-through-the-prism","status":"publish","type":"post","link":"https:\/\/eurasialaw-journal.ru\/en\/the-culture-of-the-bashkir-people-through-the-prism.html","title":{"rendered":"THE CULTURE OF THE BASHKIR PEOPLE THROUGH THE PRISM OF ADVERTISING ACTIVITIES: SYMBIOSIS OR COGNITIVE DISSONANCE?"},"content":{"rendered":"<h1>THE CULTURE OF THE BASHKIR PEOPLE THROUGH THE PRISM OF ADVERTISING ACTIVITIES: SYMBIOSIS OR COGNITIVE DISSONANCE?<\/h1>\r\n<div class=\"doi-text\">\r\n<p><strong>\u2116 8 (207) 2025<\/strong><\/p>\r\n<p><strong>10.46320\/2073-4506-2025-8-207-548-551<\/strong><\/p>\r\n<p><strong>Pages 548-551<\/strong><\/p>\r\n<p><strong>GARIPOVA Galiya Rizvanovna<\/strong><br>Ph.D. in philosophical sciences, associate professor, Ufa University of Science and Technology<\/p>\r\n<p><strong>SILIVANETZ Angelina Vladimirovna<\/strong><br>Ph.D. in philological sciences, associate professor, Ufa University of Science and Technology<\/p>\r\n<p>THE CULTURE OF THE BASHKIR PEOPLE THROUGH THE PRISM OF ADVERTISING ACTIVITIES: SYMBIOSIS OR COGNITIVE DISSONANCE?<\/p>\r\n<p>It is difficult to imagine modern culture without advertising, and this is not only about mass culture, but also about folk, national culture, since today advertising has organically penetrated into all types and forms of cultural activity. Folk, national culture is the layer of culture that is responsible not only for the educational and upbringing function, but also for the preservation and transmission of the most valuable exhibits from generation to generation, for the integral preservation of material and non-material culture in the memory of the people. The culture of the Bashkir people is rich and diverse, it includes traditions, customs, art, music, holidays and many other aspects that have formed its unique identity. Advertising activities in the Republic of Bashkortostan allow us to trace how the cultural characteristics of the ethnic group affect the marketing and promotion of goods and services in the region.<\/p>\r\n<hr>\r\n<p><strong>\u2116 8 (207) 2025<\/strong><\/p>\r\n<p><strong>\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u044b 548-551<\/strong><\/p>\r\n<p><strong>\u0413\u0410\u0420\u0418\u041f\u041e\u0412\u0410 \u0413\u0430\u043b\u0438\u044f \u0420\u0438\u0437\u0432\u0430\u043d\u043e\u0432\u043d\u0430<\/strong><br>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0441\u043a\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442, \u0423\u0444\u0438\u043c\u0441\u043a\u0438\u0439 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u043d\u0430\u0443\u043a\u0438 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439<\/p>\r\n<p><strong>\u0421\u0418\u041b\u0418\u0412\u0410\u041d\u0415\u0426 \u0410\u043d\u0433\u0435\u043b\u0438\u043d\u0430 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u043e\u0432\u043d\u0430<\/strong><br>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u0444\u0438\u043b\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442, \u0423\u0444\u0438\u043c\u0441\u043a\u0438\u0439 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u043d\u0430\u0443\u043a\u0438 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439<\/p>\r\n<p>\u041a\u0423\u041b\u042c\u0422\u0423\u0420\u0410 \u0411\u0410\u0428\u041a\u0418\u0420\u0421\u041a\u041e\u0413\u041e \u041d\u0410\u0420\u041e\u0414\u0410 \u0427\u0415\u0420\u0415\u0417 \u041f\u0420\u0418\u0417\u041c\u0423 \u0420\u0415\u041a\u041b\u0410\u041c\u041d\u041e\u0419 \u0414\u0415\u042f\u0422\u0415\u041b\u042c\u041d\u041e\u0421\u0422\u0418: \u0421\u0418\u041c\u0411\u0418\u041e\u0417 \u0418\u041b\u0418 \u041a\u041e\u0413\u041d\u0418\u0422\u0418\u0412\u041d\u042b\u0419 \u0414\u0418\u0421\u0421\u041e\u041d\u0410\u041d\u0421?<\/p>\r\n<p>\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u0441\u043b\u043e\u0436\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0431\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438 \u0440\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043d\u0435 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435, \u043d\u043e \u0438 \u043e \u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439, \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0435, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u043e \u043f\u0440\u043e\u043d\u0438\u043a\u043b\u0430 \u0432\u043e \u0432\u0441\u0435 \u0432\u0438\u0434\u044b \u0438 \u0444\u043e\u0440\u043c\u044b \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0435\u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041d\u0430\u0440\u043e\u0434\u043d\u0430\u044f, \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u2013 \u044d\u0442\u043e \u0442\u043e\u0442 \u043f\u043b\u0430\u0441\u0442 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0430 \u043f\u0440\u043e\u0441\u0432\u0435\u0442\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0443\u044e \u0438 \u0432\u043e\u0441\u043f\u0438\u0442\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0444\u0443\u043d\u043a\u0446\u0438\u044e, \u043d\u043e \u0438 \u0437\u0430 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0446\u0435\u043d\u043d\u044b\u0445 \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432-\u044d\u043a\u0441\u043f\u043e\u043d\u0430\u0442\u043e\u0432 \u043e\u0442 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f \u043a \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044e, \u0437\u0430 \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u043e\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0438 \u043d\u0435\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u0432 \u043f\u0430\u043c\u044f\u0442\u0438 \u043d\u0430\u0440\u043e\u0434\u0430. \u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u0431\u0430\u0448\u043a\u0438\u0440\u0441\u043a\u043e\u0433\u043e \u043d\u0430\u0440\u043e\u0434\u0430 \u0431\u043e\u0433\u0430\u0442\u0430 \u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u0430, \u043e\u043d\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438, \u043e\u0431\u044b\u0447\u0430\u0438, \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e, \u043c\u0443\u0437\u044b\u043a\u0443, \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438 \u0438 \u043c\u043d\u043e\u0433\u0438\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0435\u0433\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0435 \u0411\u0430\u0448\u043a\u043e\u0440\u0442\u043e\u0441\u0442\u0430\u043d \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0438\u0442\u044c, \u043a\u0430\u043a \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u044d\u0442\u043d\u043e\u0441\u0430 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435.<\/p>\r\n<p><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/strong> \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430, \u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430, \u044d\u0442\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0431\u0430\u0448\u043a\u0438\u0440\u0441\u043a\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430, \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438, \u0430\u0440\u0445\u0435\u0442\u0438\u043f, \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043f\u0430\u043c\u044f\u0442\u044c.<\/p>\r\n<\/div><div class=\"pvc_clear\"><\/div><p class=\"pvc_stats all \" data-element-id=\"2737\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> &nbsp;430&nbsp;\u0412\u0421\u0415\u0413\u041e, &nbsp;5&nbsp;\u0421\u0415\u0413\u041e\u0414\u041d\u042f<\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"THE CULTURE OF THE BASHKIR PEOPLE THROUGH THE PRISM OF ADVERTISING ACTIVITIES: SYMBIOSIS OR COGNITIVE DISSONANCE? \u2116 8 (207) 2025 10.46320\/2073-4506-2025-8-207-548-551 Pages 548-551 GARIPOVA Galiya RizvanovnaPh.D. in philosophical sciences, associate professor, Ufa University of Science and Technology SILIVANETZ Angelina VladimirovnaPh.D. in philological sciences, associate professor, Ufa University of Science and Technology THE CULTURE OF THE &#8230; <a title=\"THE CULTURE OF THE BASHKIR PEOPLE THROUGH THE PRISM OF ADVERTISING ACTIVITIES: SYMBIOSIS OR COGNITIVE DISSONANCE?\" class=\"read-more\" href=\"https:\/\/eurasialaw-journal.ru\/en\/the-culture-of-the-bashkir-people-through-the-prism.html\" aria-label=\"More on THE CULTURE OF THE BASHKIR PEOPLE THROUGH THE PRISM OF ADVERTISING ACTIVITIES: SYMBIOSIS OR COGNITIVE DISSONANCE?\">Read more<\/a><div class=\"pvc_clear\"><\/div><p class=\"pvc_stats all \" 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